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Global Brands Don’t Always Start Out That Way

Started by John Yunker · 10 months ago

The executives at Wal-Mart may be accused (and guilty) of many bad things, but I have to give them credit for sucking up their pride when going global. This article talks about how Wal-Mart decided against using its brand name in Japan; quite simply, Wal-Mart means nothing in the market. I ... Continue reading »

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